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Starbucks is lost again?

Starbucks is lost again?

Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now

2016-09-21
An exclusive interview with Starbucks Chairman Howard Schultz

An exclusive interview with Starbucks Chairman Howard Schultz

Mr. Howard Schultz, chairman of Starbucks, joined Starbucks Coffee as director of operations and marketing in 1982, when the company had only four branches. In August 1987, Mr. Howard Schultz bought Starbucks Coffee. In June 2000, Mr. Schultz, who was already chairman, began to serve concurrently as the company's chief global strategy.

2015-04-09
Four highly educated young people work together to open

Four highly educated young people work together to open "1 Coffee" stray cat as store manager.

1 / 10 in July 2013, Xiao Kai, crooked, Yishan and Maomao, four young people, each said goodbye to their previous jobs, became acquainted with their partners and built a coffee together. At present, 1 Coffee is co-operated by Xiao Kai, Cat and crooked. 2jump 10 in 1 coffee, the location is obscure, the store looks exquisite, more like a small art gallery. The picture shows a coffee shop hidden on the first floor of the old house. 3/10

2015-07-22
Starbucks Beijing International Trade Mall closes coffee giant to deal with crisis with austerity?

Starbucks Beijing International Trade Mall closes coffee giant to deal with crisis with austerity?

Starbucks, located on the ground floor of Beijing's International Trade Mall, has officially closed down, mainly because the rent is too high to afford, according to the Economic Voice of the World Finance. The Starbucks International Trade Store, established in January 1999, is the first Starbucks store in the mainland and is located in the most prosperous commercial center in Beijing. On June 21, Starbucks, located on the first floor of Beijing International Trade Mall, was officially closed, and its store staff were diverted to

2014-04-27
Pacific Coffee focuses on promoting K-fee capsule Coffee Machine

Pacific Coffee focuses on promoting K-fee capsule Coffee Machine

Getting involved in the diversified operation of daily consumption, developing derivative products and getting involved in the retail market seems to have become an important link for coffee chain enterprises to seek new interest growth points. Starbucks instant coffee VIA just opened its popularity in the market, and yesterday, Pacific Coffee, a subsidiary of Hong Kong China Resources Wanjia, announced that it would take Shanghai as the starting point to sell K-fee capsule coffee machines one after another in all stores across the country.

2014-04-27
Starbucks joining Starbucks Coffee franchise process how to join Starbucks Coffee

Starbucks joining Starbucks Coffee franchise process how to join Starbucks Coffee

Starbucks is optimistic about the great potential of the Chinese market and is determined to develop in China for a long time. Since entering China in 1998, Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are in the mainland. In September 2005, the company invested 40 million yuan to set up the Starbucks China Education Program, which is specially used to improve the education status in China.

2016-03-17
How long can coffee and brand cross-border mash-up

How long can coffee and brand cross-border mash-up "golden oil" be popular?

Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai

2015-06-10
How to improve the performance of cafes

How to improve the performance of cafes

When many people run cafes, they immediately want their projects to have huge sales and profits. It's good that such a thing happens, but it doesn't happen very often. For most cafes, success does not happen on its own. You must have a plan and work tirelessly to crown you with success. If the business doesn't have any plan, it's like

2014-08-04
Marketing observation on the Operation of Coffee Shop

Marketing observation on the Operation of Coffee Shop

The evolution of coffee into a culture will either become a fashion or a classic, whichever will keep the pockets of coffee operators bulging. The news I have just read is a special article in the Financial Times about the ongoing reorientation of Nestl é by Nestl é CEO Peter Brabeck. The core business figure who has been in office for nine years is in office.

2014-07-26
Understand the basic elements of coffee shop operation

Understand the basic elements of coffee shop operation

The basic elements of coffee shop operation as an emotional industry, coffee shop is very popular with fashionists. while making money, it can also take into account the pursuit of taste of life, which is indeed the best choice of both worlds. Therefore, many cultural people who are new to business like to run cafes, which make them have a rich humanistic atmosphere, thus making them more attractive. In fact, the current country

2014-08-28
Vancouver Coffee Brand

Vancouver Coffee Brand "East March" Toronto has ambitious plans to expand to 10 stores

Vancouver Coffee brands announced this week that they would begin a major domestic expansion. The company will soon open its first branch in the Toronto area, as well as a logistics and training center in North York, enough to support the operation of 10 stores. JJ Bean is ready to play a big role in Toronto and plans to open a second Toronto store by the end of September.

2016-08-11
Is the management of the coffee shop ready to open the coffee shop?

Is the management of the coffee shop ready to open the coffee shop?

First, to determine whether the business format is ready to open a coffee shop. To run a coffee shop, you need to have a fixed place with a long lease, create an atmosphere for drinking coffee, and have plenty of seats, where you can provide not only coffee, but also food. In the Chinese concept of drinking coffee, a cafe is a place where you can chat, be alone, work and fall in love. The area is 80-140 square meters.

2015-09-06
Opening a Cafe from scratch: preparation for opening

Opening a Cafe from scratch: preparation for opening

The preparatory stage for the opening of the store can be said to be the closing stage of the start-up of a cafe. Although the overall situation has been decided, there are a lot of trivial matters and more technical work.

2014-06-10
The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

With the approach of winter, many independent cafes have begun to shout coldly: in Guangzhou, 70% of cafes are losing money; in Xiamen, which has the highest density of cafes in China, less than 30% of the 2000 cafes are profitable; Hangzhou is in a model of 30% profit, 40% flat, and 30% loss profit, mostly by chain giants that can make a lot of money by volume, independent cafes are not.

2015-12-07

"Wal-Mart + KFC": a new retail model of China's shoe industry

Once upon a time, the channel is king, the decisive terminal is the shoe industry marketing personage familiar warning world constant words, and once popular join agent, chain monopoly and other invincible marketing means, but today in the price war, promotion war, advertising war enterprises are tired to deal with. Channel change, whether or not to change, how will it change? In the face of global competition, should the thinking of footwear retail mode also be internationalized?

2015-08-13
The secret of opening your own cafe.

The secret of opening your own cafe.

Secret Book 1: study before opening to the cafe to collect information, first of all to understand what kind of place the cafe is, which needs to go to the physical store to collect information. Nowadays, there are many kinds of cafes. Is it drink-centered or food-centered, or is it the charm of the environment or the cultural atmosphere? Location is very important. Now we can not only learn about coffee from relevant books, but also on the Internet.

2015-10-20
When cosmetics companies open cafes one after another, there is a perfect combination of fashion and coffee.

When cosmetics companies open cafes one after another, there is a perfect combination of fashion and coffee.

Laduree, one of the three major brands of Japanese girl cosmetics, started as a dessert maker. On November 20, 2015, JILL STUART opened a limited-time Cafe at Toji PLAZA in Harajuku. Like the girl packaging of JILL STUART cosmetics, the fantasy silver store furnishings are so popular with women that even desserts make people want to be cute when they see them.

2016-01-04

"basic elements of operation" to open a coffee shop

The basic elements of coffee shop operation as an emotional industry, coffee shop is very popular with fashionists. while making money, it can also take into account the pursuit of taste of life, which is indeed the best choice of both worlds. Therefore, many cultural people who are new to business like to run cafes, which make them have a rich humanistic atmosphere, thus making them more attractive. In fact, the current country

2015-08-13
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A "cold" shop may also be bought in mature areas.

It is said that the key to investing in real estate is: location, location or location. But my experience of buying a shop tells me that a mature location is not the only factor that determines the value of a store. Even in the bustling areas of the core area, there are some dead corners, and the shops have become injured shops. In 2008, a real estate agent told me that a set of shops on the first floor of about 20 square meters on a road in Jing'an District was for sale.

2014-06-04
Coffee shops in Jinan start a battle for coffee business circle. Coffee and other cafes on Shangdao Island are closed.

Coffee shops in Jinan start a battle for coffee business circle. Coffee and other cafes on Shangdao Island are closed.

Recently, the coffee market in Jinan is quite active, with the incremental expansion of front-line coffee shops, the establishment of the only professional coffee market in the province, and a series of actions by well-known coffee brands in the enclosure industry. can you arouse Quancheng citizens' enthusiasm for coffee? In Jinan, known as the city of insensitivity, how many people are willing to represent the coffee of fashion culture?

2015-11-25
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